Do Men Need "Wellness" More Than Women? And Why Do A Lot Of Folks Keep Calling It "Wellness," Anyway?

At my workplace, we have an employee bulletin called "Words For Wellness." Now, before I say anything more, I'm all for sharing tips regarding healthy living, even rather obvious ones. Yet I fail to see why our society had to invent the word "wellness" about fifteen or so years ago. It's generic and so diffuse as to metaphorically float away into the ether. It's so ueber-general that it's almost meaningless.

The publication should instead make use of the good, old fashioned word "health." (That's a word with a little more meat on its bones, so to speak.) It could, for instance, be called "Words For Healthy Living." That seems to mean a lot more than the fuzzy, good-vibes feel of "Words For Wellness." But anyway...

The following is, according to the latest edition of "Words For Wellness," "five sure ways men can lower their risk for heart disease":

1.) Don't smoke.
2.) Exercise at least 3.5 hours per week.
3.) Maintain weight in proportion to your height.
4.) Eat a diet centered around fruits and vegetables, whole grains, lean poultry, and unsaturated fats.
5.) Consume alcohol only in moderation.

Now, leaving the various nebulous qualities of these suggestions (how strenuous does the exercise have to be?; what precisely does "centered around" mean in this context?...) aside for a moment, here's my question: don't these tips apply equally to men and women? I think it's obvious that they do. And don't both men and women need to lead relatively healthy lives in order to avoid heart disease? I'd say so.

My guess is that there are more women than men at my workplace, so why wouldn't the above read, "sure ways people can lower their risk of heart disease"? (In fact, even if there were very few women at my workplace, it would still seem right for the publication to use the term "people" instead of "men.") And please don't try to tell me that men have generally less healthy habits than women; though that might be the case in a very general historic context, these days both sexes seem to eat a lot of overly-processed foods and lack necessary exercise. (I'm speaking in a general sense, of course.)

I find a lot of this dichotomy-making to be a bit on the weird and slightly divisive side of things. Men and women are obviously different in a number of real ways, so why add to that false differences and then advertise them?